PSA/General FYI: the hat-chu event is a collaboration with renowned Japanese designer Hiroshi Fujiwara

there seems to be a lot of confusion/concern over what the event actually is, so i thought i’d try to help clear things up a bit. the event is occurring prior to the release of a Pokemon x Fujiwara streetwear/design capsule collection (deemed the “thunderbolt_project”) at the upcoming “Hypefest” in Brooklyn, NY.

also, the double thunderbolt is the logo for Hiroshi’s (in)famous “Fragment Design” (& not a nefarious historical reference as some people see to be concerned about).